Loved by data teams, designed for GTM teams

Visualize product analytics in minutes and give your sales teams the answers they need with minimal code required (and the security you expect)

Introducing Product Analytics for managed and self-serve product trials

Product Analytic tools weren’t built for GTM teams. With FunnelStory, sales teams can now see product and conversational data by account and in funnel stages - the way it should be

✨ Features

Operationalise your data in minutes

Ingest your product data in minutes


Eliminate the need for costly CDPs or external Reverse ETL services

Seamlessly link your databases and data warehouses directly to FunnelStory using our integrated Reverse ETL connectors. Customer activity dashboards can now be built in minutes vs months

Activate your data warehouse


Save valuable time by avoiding the hassle of visualizing product data for your sales teams

FunnelStory is tailored to provide revenue insights to your sales teams effortlessly, presenting data in user-friendly views. Additionally, you can enhance vital business applications such as your CRM, outreach, marketing platforms, and more.

Streamline your product analytic tooling


Don’t waste time configuring multiple product analytic and Reverse ETL tools to enrich your CRM

With FunnelStory, build your customer activity dashboard in minutes. Your sales team can secure more deals, and you avoid the time-consuming process of tool integration and customer view creation

⚡ Integrations

Connect your data without the hassle

Integrate your most important applications to access full-funnel visibility with minimal code


Data Warehouse








Messaging Service


Customer Support


Customer Support


Email Delivery Platform






Customer Data Platform

🛡️ Security

Security build for the enterprise

Data Protection

FunnelStory is ISO27001 and SOC 2 Type II compliant. We’ve taken the extra steps to ensure your data is safe

Compliance and Security

FunnelStory is ISO27001 and SOC 2 Type II compliant. We’ve taken the extra steps to ensure your data is safe

Security Control

Our platform offers Role-Based Access Control and detailed Audit Logging, ensuring your data is protected and monitored at all times

ISO 27001 Certified

ISO 27001 certified

Your security is paramount to us

Trust Report
SOC 2 Type 2 Certified

SOC 2 Type 2 compliant

Your data stays secure & confidential

Trust Report

Discover the fun in your product funnel

Work with us so your data and sales teams find the revenue that’s hiding in your trial funnels, code-free


Join Funnel Stories Community

Stay up to date on the latest PLG trends, topics, and best practices