Pricing
Pay for Outcomes, not Subscription
You shouldn't pay for software that doesn't move the number. FunnelStory pricing is tied to the outcomes you set - renewals protected, expansion grown, hours given back - so you pay when your Outcome Agents deliver results, measured every day, not just for another subscription.
Starter Plan
Popular
$2399/mo
For smaller and mid-size teams who are just getting started
This includes:
- 1 Workspace
- Customer Intelligence Graph (Context Graph)
- Customer Journey Funnels
- Needle Movers (Risk 3-9 months in Advance)
- Audience AI (Segment Customers)
- Conversation Intelligence
- Answers Grounded in Your Product Docs
- Data Apps (Your Own Scorecards and Health Scores)
- Support Ticket Intelligence
- Churn Prediction (up to 50 accounts)
- RBAC
- SOC 2 Type II
- Email/Slack-based Support
Enterprise Plan
For custom pricing
Contact Sales
For high-growth organizations looking to scale revenue with AI Agents
This includes:
- Everything from Starter Plan
- Outcome Agents (Retention, Expansion, Productivity)
- Forward Deployed Engineers (FDEs) Committed to Your Outcomes
- AI Agent Platform (Build, Test and Run Agents)
- Custom AI Agents, Built in Plain Language
- CRM Sync and Agent Write-back
- Enterprise MCP Server
- Bring Your Own LLM (OpenAI, Gemini, Vertex AI, OpenAI-compatible)
- Deploy in Your Own AWS or Google Cloud
- SSO (SAML, OIDC) with SCIM Role Mapping
AI Agents
This includes:
- Built-in and Custom AI Agents for both Frontline and Leadership Teams
- Outcome-based pricing for AI Agents
- Forward Deployed Engineers
Questions leaders ask
Your price has two parts:
- The platform: A platform fee ($2,399/month) covers building and keeping your context graph current: connecting your data, and computing the intelligence and wisdom every agent runs on.
- The AI agents: Most of what you pay comes from running AI agents, and that depends on the outcomes they deliver - renewals protected, expansion grown, hours given back - measured every day in the same report you use.
The number of customer accounts directly drives the cost of building your context graph. More customers means more nodes in the graph - each with its people, conversations, tickets and usage - and more usage and conversation data to process every day. So the platform fee scales with the number of accounts in your book.
You can tailor the platform to your specific tech stack and needs with several modular add-ons:
- Integrations: You can opt-in for CRM Sync to keep your data aligned.
- Automation: Workflow AI is available as an optional enhancement for your operations.
- Organizational Scale: If you need to segment different business units or teams, you can add Additional Workspaces.
Outcome Agents are priced on the outcome they are set to move. For one-off tasks like RMA Analysis or Meeting Prep, FunnelStory uses a credit system: you purchase blocks of credits and only pay for the actions your team actually runs.
On the Enterprise plan, FunnelStory assigns Forward Deployed Engineers (FDEs) to your team. They work alongside you to connect your data, build and tune your agents, and keep them moving the outcomes you set - because we're only successful when you are.
Yes. FunnelStory can run as a single-tenant deployment inside your own AWS account or Google Cloud project:
- Your LLM and your compute: Agents run on your own AI vendor account and your own infrastructure, which can trim your running costs.
- Your security perimeter: The application, its database and its storage stay in infrastructure you own, behind your network controls - which makes the security review much simpler.
FunnelStory is built to pass enterprise security review:
- Certified: SOC 2 Type II, with role-based access control.
- Your identity provider: SSO over SAML or OIDC, with SCIM keeping users and roles in sync with your directory.
- Your AI vendor: Route AI traffic through your own OpenAI, Gemini, Vertex AI or OpenAI-compatible account.
- Your infrastructure: On Enterprise, run a single-tenant FunnelStory inside your own AWS account or Google Cloud project.
- Governed AI access: AI copilots connect over MCP with the same role-based permissions as the person using them.
Yes. The platform scales based on your team size. There are separate volume-based categories for Standard Users and AI Copilot Users. As you add more users, the price per individual license typically decreases through tiered volume breaks.
There are three main ways to adjust or discount the final price:
- Average Contract Value (ACV) Alignment: This is a unique scaling lever. If your business has a lower ACV, you are eligible for significant percentage-based discounts to ensure the platform's cost remains proportional to your deal sizes. Conversely, very high ACV businesses may see a value-based increase.
- Subscription Commitment: Choosing a longer-term partnership provides a direct discount on the total package. Opting for a 24-month or 36-month commitment reduces the overall monthly rate compared to a standard annual plan.
- Volume Efficiency: Because account and user pricing are tiered, your "per-unit" cost (per account or per user) becomes more efficient as your organization scales into higher volume brackets.
For additional questions or queries, reach out to us on [email protected]