Our Story

The process of B2B decision-making is undergoing rapid change. Buyers now dedicate more time to online research compared to engaging with sales teams. This narrowing scope presents the foremost challenge for today’s go-to-market leaders. With fewer chances to engage buyers, maximizing every interaction has become increasingly crucial.

However, we recognized that there is a major problem with data visibility when it comes to the product trial portion of the customer journey (and customers are trialing all the time). Despite the multitude of available SaaS tools, none effectively aggregate and analyze both product and conversational data throughout a product trial. Complicating matters further, the post-pandemic landscape and technological trends have led to an unprecedented surge in digital interactions. This has further exacerbated the data challenge, underscoring the heightened significance of unlocking essential funnel intelligence.

The future of B2B sales hinges on data-driven strategies. Go-to-market leaders who adeptly gather, analyze, and leverage product and conversational data will gain a competitive advantage. This proficiency will empower them to accurately pinpoint and engage the right buyers, expedite deal closures, reduce customer churn, and surpass revenue targets.

This is where FunnelStory comes into play. Our platform offers the visibility, intelligence, and answers that have eluded you…until now.