FunnelStory Achieves SOC 2 Type II Certification

Learn how FunnelStory achieved SOC 2 Type II compliance. While this isn't common for early stage companies, we take security seriously.

Preetam Jinka

By Preetam Jinka

Aug 10, 2023 2 min read

We are proud to announce that we have successfully completed the SOC 2 Type II examination demonstrating our commitment to providing our customers with the highest level of data security and privacy. 

We agree security doesn’t SOC

Most companies wait until a later state to go through this process, but that’s not how we roll. In today's fast-paced digital world, data security is a top priority for businesses of all sizes - especially those that ingest a lot of valuable product data, like us. The increasing sophistication of technology and the ever-evolving threat landscape demand robust security measures to safeguard sensitive information. 

At FunnelStory, we understand the importance of data protection, which is why we have made it our mission to implement stringent security controls from day one.

Why SOC 2 Type II matters

SOC 2 Type II is a much more significant achievement compared to Type I. Type I is a point-in-time evaluation of whether security controls and policies are in place. Type II involves an observation over an extended period of time to ensure those policies and controls are actually effective. The bar is a lot higher for Type II, and it comes with numerous benefits for both FunnelStory and our customers:

  1. Enhanced Customer Trust: With the certification, our customers can have even greater confidence in our platform's security and the protection of their data. The third-party validation from the Independent Service Auditor's report assures them that we adhere to the strictest data security measures.

  2. Streamlined Compliance: The certification demonstrates our compliance with industry regulations and best practices, which saves time and helps us avoid potential legal penalties related to data breaches.

  3. Improved Reputation: Being SOC 2 Type II certified sets us apart as a trusted provider of secure data solutions. It strengthens our reputation and makes us more attractive to potential customers and partners.

  4. Ongoing Commitment to Excellence: Achieving certification is not a one-time accomplishment. Instead, it represents our ongoing commitment to maintaining the highest standards of data security and continually improving our practices.

Learn more about our security and privacy commitments 

At FunnelStory, data security is not just a checkbox - it's ingrained in our DNA. We will continue to invest in cutting-edge security technologies and best practices, staying ahead of emerging threats and evolving security challenges. Why? Because your trust is our priority and we remain dedicated to providing the most secure and reliable platform for your data needs.

To learn more about how security is woven into our DNA, we invite you to explore our Trust Center at As we move forward, we remain committed to providing you with the most secure and reliable funnel intelligence platform possible.