Goal
Grow expansion on a defined book, baseline, and horizon.
Outcome Agent · Expansion
An AI agent that runs your expansion motion, end to end.
Give it a goal - grow expansion - and the Expansion Outcome Agent identifies which accounts are ready, strategizes the play to build readiness, acts, and measures who's moving toward expansion, every day.
- Per-account $ expansion
- Readiness, months early
- Warm signals to your AEs
Real teams. Real numbers.
Discover How Our Customers Are Thriving with FunnelStory!
The Outcome Agent for driving expansion
One agent, five moves - on repeat.
It doesn't just flag opportunity. It runs a continuous loop: take the goal, find who's ready, decide what builds readiness, do it, and measure whether it worked - then go again.
Identify cohorts
Split the book into expanders vs. flat-but-ready - your growth list.
Strategize the next best action
Research each gap and build the plan to grow readiness.
Act
Run the play - direct to the customer, or empower the rep.
Measure progress
Re-measure daily; report who moved and the revenue in play.
The loop runs every day of the engagement - so growth becomes a repeatable motion, not a lucky catch.
Goal
Grow expansion - made operational.
You name the target, the agent turns it into something it can measure and move.
Grow expansion on a defined book, against a baseline, over a set horizon - measured as per-account expansion dollars the agent helped create, not logos it doesn't close.
Retention
+X%
Keep more revenue
Expansion
+Y%
Grow the accounts you have
Productivity
+Z%
Serve more, at the same bar
Identify cohorts
Split your book into expanders and a growth list.
The agent learns from accounts that already grew - what your expanders did that your flat accounts didn't - and scores your live book against that pattern.
An expander is an account that renewed at more than 10% above its previous ARR, so an ordinary price increase never counts as growth.
Readiness has a fingerprint - the drivers that separate expanders, the pattern the agent tests for, and the plays it runs to put an account on it.
Strategize the next best action
For each account, a researched plan to build readiness.
The agent investigates why each ready-but-flat account hasn't grown, then builds the specific plan to move it onto the expansion pattern.
Ready-but-flat account
Globex Inc - strong value realized, but growth has stalled.
The gap
Using one module of three · single-sponsor · an open feature request tied to a new team.
The plan
Expand adoption to the next modules · add a second sponsor · close the feature request and quantify the value for the upsell case.
Act
Run the play - two ways.
The same plan, executed however your team works - the agent does it, or hands your CSM a ready-to-run play.
Direct to customer
The agent runs it
Adoption nudges, education on the next modules, and multi-threading outreach executed automatically - always on, always logged.
Empower the rep
The CSM runs it
An Action Card lands with the readiness play, the evidence behind it, and a ready-to-send draft - assigned to the right CSM.
Honestly scoped
We create the conditions.
Your team closes.
Where FunnelStory starts and stops
CS-driven expansion - not a sales team you didn't hire.
FunnelStory surfaces which accounts are ready, why, and what it's worth, and runs the CS plays that build readiness - deeper adoption, a second sponsor, value proof. When an account is ripe, the agent hands a warm, evidenced signal to your account team: a task for the account owner, a message in their Slack channel, or a record in Salesforce. We measure which accounts we moved onto the expansion pattern - not logos we don't close.
FunnelStory does
Build & surface readiness
Find the growth list, run adoption & multi-threading plays, and package the evidence.
Your AE does
Close the expansion
Pick up the warm signal - a task, a Slack message, or a record in Salesforce - and land the deal.
Measure progress
Expansion progress you can stand behind.
When you activate the agent, FunnelStory locks today's growth list and measures that same list every day until the run ends - a month, a quarter, or six months.
No moving baselines and no cherry-picked accounts: the roster is fixed on day one, so the growth number you take to the board is one you can stand behind.
Daily · locked roster
Accounts moved
How many flat-but-ready accounts on the locked roster reached the expansion pattern - re-measured every day against a frozen definition.
Revenue
Revenue in play
The revenue the run is worth, from the roster's ARR at activation and the gap between how expanders and flat accounts historically grow.
Accountability
Tied to the agent doing the work
Attach the agent running the readiness play, and see how fast accounts moved and which ones are still flat.
Why an agent, not gut feel
Your best expansion is hiding in plain sight.
Found by gut
Expansion depends on which CSM happens to notice. Great reps find it; the rest of the book doesn't.
Signals never line up
Breadth of use, a new sponsor, a feature ask, value realized - the cues sit in different tools, unstitched.
Crowded out by renewals
Teams firefight churn and never get to a repeatable growth motion - so expansion stays reactive.
Why teams trust FunnelStory
Recognized, proven, and built for the enterprise.
#1 - Winning by Design
Top AI solution for Customer Success, Expansion & Renewals, 2025.
Validated on recall
Trained and backtested on your own churned and retained accounts - not a generic formula.
Zero AI PoCs lost in 2025
Every proof-of-concept we ran converted.
Unified Journey - patent-pending
Our Unified Journey and needle-mover methods are patent-pending.
Live in < 1 week
Connect your data and see the save list on your own accounts fast.
Governed & auditable
Role-based, permissioned access; every action logged.