Goal
Reduce churn on a defined book, baseline, and horizon.
Outcome Agent · Churn Prevention
An AI agent that runs your churn prevention, end to end.
Give it a goal - reduce churn - and the Retention Outcome Agent identifies who's at risk, strategizes the play, acts, and measures whether accounts are moving, every day.
RECOGNIZED BY GARTNER
#1 — WINNING BY DESIGN 2025
ZERO AI PoCs LOST IN 2025
Real teams. Real numbers.
Discover How Our Customers Are Thriving with FunnelStory!
The Outcome Agent for preventing churn
One agent, five moves - on repeat.
It doesn't just score risk. It runs a continuous loop: take the goal, find who's drifting, decide what to do, do it, and measure whether it worked, then go again.
Identify cohorts
Split the book into renewers vs. at-risk, or target every account with an open needle mover.
Strategize the next best action
Research each gap and build the plan to close it.
Act
Run the play - direct to the customer, or empower the rep.
Measure progress
Re-score daily; report who moved and who renewed.
The loop runs every day of the engagement - accountability while there's still time to act.
Goal
Reduce churn - made operational.
You name the target, the agent turns it into something it can measure and move.
Reduce churn on a defined book (a segment or region), against a baseline churn rate, over a set horizon - with logo vs. gross retention decided up front, so the number means one thing.
Retention
+X%
Keep more revenue
Expansion
+Y%
Grow the accounts you have
Productivity
+Z%
Serve more, at the same bar
Identify cohorts
Split your book into renewers and a save list.
The agent learns from accounts whose renewals are already settled: what your renewers do that your churners didn't - and scores your live book against that pattern.
And it flags the at-risk cohort 6-9 months out while the account is still saveable, not 30 days before the decision.
Or point it at a specific problem: every account with an open needle mover of one kind, such as a pricing concern or a single-threaded relationship, counts as saved once that needle mover is fixed or mitigated.
Strategize the next best action
For each account, a researched plan, not a generic nudge.
The agent investigates why each at-risk account is off the pattern, then builds the specific plan to bring it back.
At-risk account
Acme Inc - drifting off the renewing pattern, renewal in 90 days.
The gap
Single-threaded on one champion · an unresolved pricing concern · shallow adoption of the core workflow.
The plan
Confirm a second sponsor · resolve pricing with a two-page ROI brief · drive adoption of the core workflow.
Act
Run the play - two ways.
The same plan, executed however your team works - the agent does it, or hands your CSM a ready-to-run play.
Direct to customer
The agent runs it
Education sequences, nudges, and outreach executed automatically against the at-risk cohort - always on, always logged, and measured in the same report as the cohort it works on.
Empower the rep
The CSM runs it
An Action Card lands with the recommended play, the evidence behind it, and a ready-to-send draft - assigned to the right CSM.
Measure progress
A save rate you can actually defend.
When you activate the agent, FunnelStory locks today's at-risk accounts and measures that same list every day until the run ends - a month, a quarter, or six months.
No moving baselines and no cherry-picked accounts: the roster is fixed on day one, so the retention number you take to the board is one you can stand behind.
Daily · locked roster
Accounts moved
How many at-risk accounts on the locked roster reached the renewing pattern - re-measured every day against a frozen definition, so the goalposts never move.
Revenue
ARR protected
The revenue the run protects, from the roster's ARR at activation and the gap between how renewers and at-risk accounts historically renew.
Accountability
Tied to the agent doing the work
Attach the agent running the play, and see how fast accounts moved, who is still at risk, and who churned.
Historical Recall Analysis
We back-test on your own churn - before you commit.
Connect your data and FunnelStory replays the last 12 months: it re-scores accounts using only what was knowable at the time, and shows how many of the customers you actually lost it would have flagged in time. No generic benchmark - your book, your outcomes.
Why an agent, not a health score
Health scores reassure. They don't catch churn.
You see 'green,' but you feel the risk. That feeling is real. Your team is fighting blind, trapped by a health score that's built to fail. Here's why:
Blind to 90%
Product logins only - not the pricing pushback, the quiet champion, or the piling tickets.
Tuned for the wrong metric
Built to look right (precision), not to catch the leavers (recall). FunnelStory is measured on recall - 80-90%.
Static rules that rot
Hand-tuned thresholds that never learned from your renewals, stale the moment the business shifts.
Why teams trust FunnelStory
Recognized, proven, and built for the enterprise.
#1 - Winning by Design
Top AI solution for Customer Success, Expansion & Renewals, 2025.
Validated on recall
Trained and backtested on your own churned and retained accounts - not a generic formula.
Zero AI PoCs lost in 2025
Every proof-of-concept we ran converted.
Unified Journey - patent-pending
Our Unified Journey and needle-mover methods are patent-pending.
Live in < 1 week
Connect your data and see the save list on your own accounts fast.
Governed & auditable
Role-based, permissioned access; every action logged.